An Instagram caption is a published description or explanation about an Instagram photo to supply more context. Instagram captions can include emojis, hashtags, and tags. Here’s a typical example of a caption on Instagram:
What’s an Instagram Caption?
Anna Kendrick posted a photo of her with a sweet animal. Her Instagram Captions reads “He followed me home ma! Can I keep him?” In cases like this, her caption helps give context as to the reasons she took a picture with this particular animal. She told a one sentence story about how he followed her home, but likely took the photo because she thought he was cute (just look at her face!) and wanted to help keep him.
Just how to Write Instagram Captions
1. Request Something
Posts with engagement generally have Instagram captions that request something.
You may request friend tags such as “tag a pal who’d love this t-shirt.” You might use your Instagram caption to ask a concern such as “What do you contemplate this look?” And of course, you are able to request a purchase by asking people to click the web link in the bio.
By seeking something, you engage your audience and strengthen your relationship with them. All good Instagram captions get people talking, sharing, or buying.
2. What’s the Instagram Caption Character Limit?
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Why Do You Need Good Instagram Captions? An excellent Instagram post is incomplete with out a proper caption. However, how you write your captions can impact the performance of your post. There’s more nuance to it than you might think. Here are some statistics to give you a better idea of how Instagram captions work and why you’ll need to produce them good: In accordance with a Quintly study, brands with 1 million followers or less get the absolute most interaction on posts which have captions with 1-50 characters. Moreover, with regards to the quantity of followers you have, your posts will perform better with a particular quantity of emojis inside their captions. Brands with 1-1,000 followers should use 1-3 emojis, 1,000-10,000 followers – 4-10 emojis, 10,000-1 million followers – 10+ emojis, and 1+ million followers – 1-3 emojis. In accordance with HubSpot, using over 1 hashtag in your Instagram captions can decrease your average engagement rate. To obtain around this matter, you are able to post the hashtags in the comments section. HubSpot also found that mentions in captions are becoming very popular – in 2018, 72% of Instagram posts didn’t contain any mentions, however in 2019, only 40% of posts had no mentions. Yet, caption length remains a subject worthy of discussion. An experiment by Hootsuite found that Instagram posts with longer captions drove more engagement than people that have shorter captions. While there is sufficient of research with various results, you can find still some general rules to check out when writing your Instagram captions which will work anytime: